Company News

Gillette Rolls Out ‘Go Ask Dad’ Campaign

P&G brand is redirecting “how to” internet search terms and keywords to special video.

Author Image

By: Christine Esposito

Editor-in-Chief

Tying a tie, throwing a football, and mastering the morning shave are just a few of the classic moments typically shared between fathers and sons. But with screen-time tending to outweigh actual face time, the internet often replaces dad as the go-to resource. With Father’s Day on the horizon, Gillette says it is putting the spotlight back on dads through an integrated campaign that encourages guys, no matter where they are or what they’re doing, to “Go Ask Dad.”   “For generations, fathers an...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters